WABC 7 | 2011 

Broadcast Graphics Integration

Client: WABC7
Company: ABC News
Graphics: ABC News
Scenes & Templates: Southwest Digital
Integration: XPlay | XStudio | XPanel | XPlorer | XNews | XG


WABC 7 is the flagship television station of the American Broadcasting Company in New York City, New York. It broadcasts a high definition digital signal on VHF channel 7 from a transmitter atop the Empire State Building. Owned by the Disney-ABC Television Group subsidiary of The Walt Disney Company, WABC maintains studios near Lincoln Square on Manhattan’s Upper West Side, adjacent to ABC’s corporate headquarters.
WABC 7 is best known in broadcasting circles for its highly successful version of the Eyewitness News format and for its morning show Live! with Kelly and Michael, syndicated nationally by corporate cousin Disney-ABC Domestic Television.

On August 2011, WABC 7 launched their new HD graphics package in New York. WABC 7 chose Southwest Digital to integrated all aspects of the new graphics package using Grass Valley Vertigo Suite

  • Tickers – Sports, Business, Weather, News
  • Lower3rds – Talent, Social Media, 20+ Variations
  • Fullscreens – Sports, News, Stocks, Lottery
  • OTS – News, Maps, 10+ Variations
  • Side Panels – 10+ Variations

Vertigo XNews Work Order

The complete integrated system had to be fully automated for the newsroom, including graphic request order management, and ticker automation. Ticker Data integration for weather, sports, was designed to maximize the automation features while keeping consistent design between shows.